People

Briana Campbell, owner and founder of La Verte, began her journey in skincare in 2010 creating skincare for her young son.  What originally started out as a hobby to create natural and healthy skincare for him grew into her mission to help all people achieve optimal health and wellness by way of their skin. When she first started making products, she was not only a single mother but also working full time as a Civil Engineer back in 2010. 8 years later, she went to back to school and acquired her Esthetician's License.

While in school she realized that there was a enormous gap on how to properly care for ethnic skin. While there is an abundant amount of information for non-melanated individuals on how to properly treat and care for their skin, there is scarce information on how to treat and care for melanated skin. This includes Asians, Indians, African Americans, and Hispanics. Being an African American woman herself this bothered her. Using her science background and esthetics knowledge base, she has made it her mission to educate all individuals no matter the color of their skin, on how to properly achieve and maintain healthy, glowing skin using La Verte's handcrafted, plant-based skincare products.