FOUNDER STORY
Built From A Mother’s Need. Guided By Science. Refined Through Expertise.
La Verte began in 2010, not as a business plan, but as a mother’s solution.
When Briana Campbell couldn’t find gentle, effective skincare for her young son, she began creating her own plant-based formulations at home. What started as a personal effort to protect his skin quickly became something more — a deeper realization that many people were struggling to find skincare that was both safe and truly effective.
At the time, Briana was a single mother working full-time as a Civil Engineer, balancing a demanding professional career while quietly continuing to research ingredients, study skin behavior, and refine her formulations. What began as a practical solution slowly grew into a purpose-driven mission: help people achieve healthier skin through thoughtful, intentional skincare.
From Engineering Precision To Professional Skin Expertise
Years later, determined to deepen her knowledge beyond formulation alone, Briana returned to school and earned her Esthetician’s License.
During her training, she discovered a major gap in the industry — a lack of accurate, practical education around properly caring for diverse skin tones and conditions. While many brands were beginning to market products for “melanated skin,” Briana saw firsthand that effective skincare isn’t determined by skin color alone.
Healthy skin depends on far more: condition, lifestyle, genetics, environment, and consistency.
This realization became foundational to La Verte’s philosophy.
Skincare Designed For Real Skin — Not Marketing Categories
By combining her analytical engineering background with professional esthetics training and hands-on client experience, Briana developed La Verte’s formulation approach: simple, intentional skincare designed to support real skin health over time.
Every La Verte product is created with the understanding that skincare should be effective, approachable, and supportive of the whole person — not just the surface of the skin.
Because while life can be complicated, skincare shouldn’t be.
